Marketing Groups

As I have researched computer ads, and computer websites, it seems that there are definite groups that are usually marketed to within the computer industry.
1 - The Gamers
This is a group that consists mostly of teenagers or college students. The computers for gaming are usually the fastest, most powerful, top of the line computers. People who buy these computers, aren't buying them to make spreadsheets, or do homework. Its mainly people who just want a computer for purely entertainment. Because of the age group/genre of these computers, they are usually associated with lots of energy. Their ads are usually very energetic. Gaming computers also have a style of their own. The overall design of the computer is usually very sleek. Their ads usually reflect that, and are sleek, black or shiny. The concept for this ad would build around power, speed and badness.

2 - Business computers. These computers appeal to business computers. Usually people who use their computer regularly and travel with it a lot. These computers need to be compact, so they are easy to travel with. They also need to be powerful, so that business people can still make presentations and get their work done on it. The ads for business computers don't usually have to appear as "bad" as gaming computers, so their ads are usually a little bit lighter. They are also a little more "bland" in my opinion. Instead of lots of energy, the ads are more geometric, and focus more on Squares and solid shapes. However, I have seen a few ads that break the norm of the business computer ad. They are more conceptual, still have lots of energy, but don't have the black, sleek look to the ad. This is more the direction I would like to go. I think building a concept around compactness, and versatility would be important.

3. Home computers. These computers need to do a variety of things. Because more than one person will be using it, for several different purposes, it needs to be very versatile. Home computer ads can get away with being a little more cute and fun, have lots of energy, or be a little more static. I think building a concept around versatility would be a great concept.

4. The last group would be artistic/graphic design computers. This is a genre by itself, with the main company being apple/mac. These computers are usually top of the line also. However, they are marketed toward people who are creative/artistic. The ads for these computers are usually much lighter. They often have trendy designs such as the popular swirls and vector shapes. I think much of that is because that is really the way apple brands its ipods, computers, etc. Other companies that create competitive products tend to follow that trend. However I think these computer ads would be a great opportunity to create something truely unique and creative. I think for this ad I would like to do a completely conceptual piece, that doesn't make a lot of sense by itself, kinda like a Misha Gordon photograph or something, but still has a creative concept behind it.

5 If I need to do more than 4 ads, another couple of groups could be college students, or school computers. I blieve this group would combine a lot of aspects of both the gaming computers and home computers. However, the big thing about these would be price...so price might be and angle for these ads.

6 the elderly. enough said. That is its own brand by itself...