Preliminary Research Summary

1st Group - Gamers/Teenagers
Why they buy computers?
Games
Graphics
Movies
Music
Latest Tech
Speed
Power
Peer Pressure

What accessories do they need?
Backpacks
Headphones
Mouse/Joystick
Speakers

What style are their ads?
Black
Colorful
Trendy
Stylish
Energetic
Glossy



Group 2 - Business Computers
Why they Buy?
Compact
Reliability
Portablility
Customer support
Durable
Price
Wireless

accessories?
Briefcase
Mouse
Headphones
Wireless

Style?
Blue, Black, White
Simple
Squares and Geometric Shapes
Static/Flat


Home Computers.
Why they Buy?
Size
Features
Fast
Style
Reliable
Versatile

accessories?
speakers

Style?
Creative
Fun
Colorful